Excited Yet Anxious About Salary Negotiation for My New Job Offer

I finally received a job offer after four long years as a temporary employee. I'm excited but also a bit anxious about the next steps, particularly regarding salary negotiation. My previous program manager, who held the same role I'm stepping into, was making $77k this year before moving up to a manager position. Although she isn't my hiring manager, I believe her salary gives me a benchmark. I was informed that the company conducted a market analysis to determine the salary for this role, which is standard practice. Since this is my first significant job offer outside of retail, I'm unsure about what would be considered appropriate or reasonable for negotiating my salary. Any advice on how to approach this would be greatly appreciated!

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