Navigating a tough decision as a marketing manager with competing job offers

I recently found myself in a tough situation after accepting a counter offer from my current employer, where I work as a marketing manager. Shortly after my acceptance, the new company I was considering came back with an even more enticing counter offer. This new offer includes a life-changing sign-on bonus, a six-figure stock option, and an impressive annual RSU package. Overall, my total compensation would be 50% higher than what I currently earn. I genuinely believe I could be happy at either job, but the financial aspect makes it hard to ignore the new opportunity. I feel uncomfortable about potentially rejecting my current employer after I accepted their offer. I’m seeking advice on how to navigate this situation as I need to make a decision quickly.

Job title: marketing manager

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