Navigating a troubling job transition amid potential manage-out tactics

I recently found myself in a troubling situation at my marketing job where I've been working for over a year. My employer decided to move me into a completely different role that I have no interest in, while simultaneously hiring someone to take over my current position. I've always thrived in back-of-house marketing tasks, focusing on data analysis and reporting, but now I'm being pushed into a client-facing Customer Success role, which I explicitly stated I wanted to avoid due to my autoimmune condition that makes high-stress situations particularly challenging for me. My direct manager went on leave, and shortly after, the CEO called me in for a 'promotion' meeting. However, the role they described is a significant shift away from my strengths and into areas where I have no experience. This change worries me because it alters how my performance will be evaluated—from objective metrics to subjective ones, which could easily lead to a negative assessment of my work. To make matters worse, the company has posted a job listing that closely resembles my current responsibilities, indicating that they are looking to replace me while I’m being used to fill a gap during my colleagues' leaves. There are several signs that suggest I might be part of a 'manage-out' strategy, including my manager recording our last one-on-one meeting and the CEO's comment about caring for my career even if it’s not with the company in the future. I’ve maintained professionalism throughout these discussions, but I can’t shake the feeling that they are setting me up for failure in this new role, which could lead to an easy exit for them down the line. I'm now left wondering if this is a standard corporate tactic and how I can navigate this transition while also looking for new opportunities without revealing my intentions.

Company: unknown

Job title: unknown

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