After spending 20 years building tech brands at companies like Apple and NCR, I've come to understand the harsh realities of corporate loyalty. I’ve seen many people here feeling defeated after layoffs, thinking they aren't good enough. I want to share my experience from the upper echelons of the tech world. In my 30s, I never faced a layoff; I watched others get let go and thought I was better than them. But then, in my early 40s, I experienced the reality of ageism in tech. Layoffs became a pattern for me—despite coming in, fixing issues, and exceeding goals, I was let go time and again. When you get laid off, it’s easy to convince yourself that you’ve failed. But the truth is, a layoff is just a business decision driven by numbers. Those spreadsheets don’t care about your contributions or your performance. They don’t take away your talent when they deactivate your badge. After my last layoff, I decided to leave the corporate world for good. I refused to let ageism and corporate politics break me. Now, I’m building my own business on my own terms. The first few days after a layoff are tough; it feels like a grieving process. It’s important to allow yourself to feel that loss, but also to find ways to heal—exercise, get sunlight, and practice gratitude. Remember, you’ve survived tough times before, and this too shall pass. You will find your footing again.