I’ve been working in a marketing role for the past four years, and I feel like I've hit a wall. At 31, I took this job in the auto industry hoping it would serve as a stepping stone to something better, but it hasn’t panned out as I expected. The pay is really low for my area, and with a small team, there’s no opportunity for advancement. The industry has been shaky, and lately, we’ve been cutting costs, so raises are off the table. I haven’t gained any new skills during my time here, despite working on certifications. Unfortunately, when I apply for digital marketing positions, I keep getting passed over for candidates with more direct experience. One interview for an entry-level role left me frustrated when the interviewer said they were worried I’d get bored because I was overqualified. I’m honestly feeling trapped in this job, and the rise of AI in marketing makes me hesitant to invest more time into this field. A year ago, I earned a project management certification (CAPM) with the hope of joining a friend’s team, but the company ended up laying everyone off instead. Now, I’m looking for advice on how to pivot out of marketing and into a role that offers better opportunities. I’ve heard that Marketing Operations might be a good fit since it combines my marketing experience with project management, but I’m unsure how to make that transition.
Job title: marketing role
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