I was laid off this week after 3.5 years as a B2B SaaS marketer at my agency. The reasons for my departure were both performance-related and a mismatch in fit with the company’s evolving structure. The agency developed a GTM platform that automates much of the content generation, leading to a shift where content managers are now handling a higher volume of clients at a significantly lower pay scale. Ironically, I had hired several of my replacements at that lower salary. In terms of performance, I transitioned into a CRO role for about six months, but it didn’t pan out. When I returned to content, I struggled with a project that required producing 70 pieces in a month, which ultimately failed. Another manager had to step in to finish it, and my subsequent work didn’t meet expectations either, prompting the agency to seek someone who would fit better into their new model. One of the challenges I faced was dealing with critical client feedback. I often froze when receiving comments like "the storytelling isn't there" or "the copy needs work." Instead of taking the feedback constructively, I found myself overwhelmed with doubts, which hindered my ability to revise effectively. Currently, I’m consulting for a few SEO clients, which brings in about a third of my previous salary, and I’m considering adding another client to help make ends meet. I'm feeling stuck on two main issues: first, how to overcome my psychological block when it comes to critical feedback, and second, what my next career steps should be. I aspire to become a marketing manager who drives results but I’m uncertain if my writing skills are up to par for another content role. I’ve been contemplating a shift into product marketing, although I know that can be challenging. Here are the options I’m considering: 1. SEO / growth lead at a SaaS company 2. Content ops or AI content workflow roles 3. Product marketing, which I’ve been interested in for a while but know it requires strong messaging skills 4. Freelancing full-time in SEO for a period I’m seeking advice on which of these paths is realistic given my current salary level, how to effectively position my experience with AI workflow work on my resume, and insights from anyone who has transitioned from content to SEO or product marketing. I appreciate any blunt feedback!
Loading comments…
Comments