Applied at state for sales and marketing position

I recently received an email stating that I do not meet the minimum qualifications for a sales and marketing position with the state, despite my extensive experience in the required areas. The job description specified that candidates should have experience in utilizing sales and marketing techniques, customer relationship management (CRM) systems, and maintaining sales records. I have years of experience in all three areas, which I highlighted in my resume and cover letter. What frustrates me the most is that I previously interviewed for this same position a few years ago when my qualifications were even less relevant. I'm left wondering how this could happen and whether it's worth appealing the decision to HR. I've heard that sometimes HR screens applications based on the work history section rather than the resume itself, which might explain the rejection. I'm considering my options and whether to pursue an appeal, but I'm unsure if it would be effective.